Your SEO approach has two distinct elements On-Page SEO and Off-Page SEO. While both are essential to a successful SEO campaign, they tackle separate aspects. Your optimization approach is divided into two categories: On-Page and Off-Page SEO.

1. On-Page SEO: The improvements done directly on the website.
2. Off-Page SEO: The improvements done outside of the website.

On-Page SEO

The improvements done directly on the website is known as On-Page SEO. This includes optimizing the website’s title tags, meta descriptions, headers and image alt tags. Also making sure the website is mobile-friendly and loads quickly. To increase a website’s visibility and user experience, on-page SEO is important. Some of the key On-Page SEO optimization techniques include:

1. Title tags
2. Meta descriptions
3. HTML Header tags
4. Image optimization
5. Mobile-friendliness

Title Tags

Title tags are a crucial element of On-Page SEO. It appear’s in the search engine results page (SERP). It provide’s a brief description of the content of a webpage. That’s why it should be optimized to accurately describe the content of the page.

Meta descriptions

A meta description is a brief summary that appears in the search engine results page (SERP). It provides an overview of the content of a webpage. The meta description is an important factor in improving click-through rates from the SERP to a website.

HTML Header Tags

Headlines and sub-headlines inside the content of a webpage are defined by HTML headers.  They make it easier for website users to understand and read the content on your page. These tags help in on-page SEO by assisting search engines in understanding the topic of a page and how it connects to a user’s search query.

Image Optimization

Image optimization involves making changes to the images on a website. Improving its load speed and search engine ranking. This includes using descriptive file names, compressing images to reduce file size and adding relevant alt text. Alt text also helps search engines determine if the image is relevant to the search query or not.

Mobile-Friendliness

Mobile-friendliness refers to how easily a website loads on a mobile devices. This includes having a design that adjusts to fit any screen, simple navigation and fast page speeds to provide a good user experience.

OFF-Page SEO

OFF-Page SEO refer’s to the improvements done outside of the website. This includes building backlinks, creating social media profiles, and participating in online forums. Off-Page SEO helps to build the website’s credibility and reputation. Also it is a significant factor in improving the website’s search engine ranking. Some of the key OFF-Page SEO optimization techniques include:

1. Backlinks
2. Social Media
3. Google My Business
4. Unlinked mentions

Backlinks

Backlinks which also go by the name of incoming links or inbound links. Are external websites providing links to your website. Backlinks are viewed by search engines as a sign of trust in the quality and relevance of a website. They play a major role in how search engines rank websites.

Social Media

Social media plays a crucial role in promoting your website online. Even though the ranking of a page is not directly affected by the number of shares, likes, or comments it receives. It allows people to discover and interact with your business on the internet. It also expand your reach to both new and existing customers. Furthermore, Google indexes pages on prominent social media platforms. Making it essential to regularly post content on these sites to maintain control over your brand’s search engine results page (SERP).

Google My Business

Google My Business or GMB makes it easy for businesses to give google important information. Such as their location and service area, business category, contact information and operating hours. GMB helps local businesses show up on Google. Making GMB an essential component of Off-Page SEO for any local business that depends on geographic-based traffic. By establishing your business’s on GMB listing. By setting up a GMB listing, you can guarantee your business’s presence on Google Maps. Also reaping the rewards of this crucial off-page and local SEO tactic.

Unlinked Mentions

Unlinked mentions occur when a website mentions your company name or website without a link back to your site. It’s unlikely for every mention to include a link, and if they did, Google might see it as suspicious. But, unlinked mentions still have value for off-page SEO. They show your site’s authority and trust and provide a chance to get new links.

Start enhancing your On-Page and Off-Page SEO

A well-rounded SEO strategy requires a balance of on-page and off-page efforts, not just focusing on one. SEO experts usually suggest focusing on on-page SEO before delving into off-page optimization. Setting a strong foundation, like building a house is important before moving on to other aspects. On-page SEO may need occasional maintenance and updating. By balancing both on-page and off-page optimization. You’re making your website clear to both users and search engines.

Also: What is SMM and how it’s Better than traditional Marketing?