Ultimate content writing guide for websites : Content is a piece of information which you provide to a user who is looking for a solution on the search engine. And you’re not the only one in todays time who is putting up content over the internet to grasp user’s attention. If your content doesn’t excel and stand out from your competitors. Then it will not be able to get displayed infront of any user.

To better understand how you can stand out with your website content, you have to go through a process. Simply ask a set of questions to yourself :

Question 1– What is this user need when they enter this search term?

Question 2– What problem are they trying to solve and what solution do they want? 

These questions will help you to better understand the user intent behind the search. Also eliminating the guessing game.

4 Types of Search Intent

• Informational Intent – User intent behind the search is to get information. For that you need to create educational content, example : What is content writing?
• Comparison Intent – User intent behind the search is to compare the options. Example : Nike running shoes vs Adidas running shoes
• Transactional Intent – User intent behind the search is to purchase. Example : Nike hoodies for men
• Navigational Intent – User intent behind the search is to visit a specific website. Example : Logging in to Facebook, visiting quora for finding out people overview.

Once you have figure out your user search intent, it’s time to work over your content writing for websites.

Our Top 5 Tips for Writing your Content

Study and Analyze your Competitors

To develop an intelligent strategy against competitors is the first and most important part. This process include analyzing your competitors to see what are their strength and weaknesses.  And we recommend you to do this before you even think about writing content for websites. Because it’s going to make the whole process a lot easier. Find out what they aren’t doing in there articles and incoporate those missing elements in your articles. Do what they aren’t doing.

Writing articles is simple, but making other types of content is more difficult. The more challenging something is chances are the less people are willing to do it. The missing elements can be including images within your content, adding videos within your articles and infographics to make the user experience much smoother.

Brainstorming Ideas and doing Keywords Research

In today’s time it’s important to do keyword research before writing any content. Keywords are in brief are those words that an individual type on the search engine. You have to determine for which keywords and keyphrases you want to be ranked on google. There are two types of keywords which are long-tail keywords and short-tail keywords.

Knowing your keywords will give you a better understanding of who is your target audience. You can use tools like google keyword planner to do keyword research. And find out the best fit for your content.

 

Use an Attention grabbing Heading for your Content

It’s very important for you to make sure your headlines are appealing and attention grabbing for your audience. Heading are the first things that an individual see in the search pages. If your headlines are not attention grabbing, then a user will not click on it. Here are some tips to to write an attention grabbing headline.

• You should always keep your main heading H1
• Use H2 for sub heading
• Ask questions in your headlines (What will happen to your body if you eat an apple everyday)
• Use stats in your headlines (10 Proven ways to improve your sleep)
• Incorporate keywords in your headings and sub headings.

Making a Skimmable Web Content

You only have a very short window of time to catch an user’s attention. That means you need to make sure your reader understand your content and can easily skim through it too. You can make your content skimmbale by just using these simple tips :

• Divide your content into multiple sections. You can practice that by distributing your content into multiple paragraphs.
• Use multiple sub heading for your paragraphs. This will make your user experience much smoother.
• Also incorporate the use of bullet points and lists rather than just only having paragraphs.
• Keep your sentences short.

Provide as much Information as you can using Simple Language.

It doesn’t matter how good your vocabulary is or how expert you with your words. You just have to keep in mind that sometimes doing less is more for you. The best content doesn’t have to be filled up with jargons or super complex words. It should written in the form which is easy to read and understand.

You must ask yourself this question : Wheather an 8th grader will be able to understand my content?

If your answer is NO then you must work on simplifying your content. And if your answer is YES then you’re on the right path.

Simplification does’t means removing all the information. Make sure you still provide as much information as you can in your content. You can do it by adding examples within your content or by adding an additional summary section. You can also add studies or research paper or any real life incidents too.

BONUS TIP ( SEO CHECKLIST )

Down below is a SEO checklist you can take away with you for content writing for websites:

• Header image is compulsory with alt text
• Every 200 words add one image
• Sentences should be less than 15-20 words long
• Paragraph should be less than 100-150 words long
• One sub section should not have more than 250-300 words
• Readability used bold, italic, underline quotation and bullets
• Title should contain the focused keyphrase
• 1st paragraph of the blog must contain key phrase ( preferably in the first sentence )
• Key phrase should be evenly distributed for 2.5 – 3% of the entire blog
• Slug should have focused key phrase 
• Meta description should have focused key phrase
• All images must have alt text
• At least 20% of the sentences should have transition words (best scenario 30 % )
• You should have at least one anchor text
• Add one internal and external link ( rule : external link should never be sent to the competetitor – mostly used global links like wikipedia ) in every blog. 
• Never add external link of a website who’s DA is less than your and who’s site contains inappropriate content like.
• Include table of content in your blog ( after introduction)
• There should be only one H1 which is your title
• All subheading must be in H2
• All sub-sub-heading should be in H3

Also check: 6 Simple ways to get your web page ranked on Google